What is a music video?
- Provides audiences with another level of entertainment.- Video accompanies the music in order to advertise the song further.
- Video needs to look like how the song sounds.
Music allows an audience to identify with it more than any other media product
You can listen to music whilst travelling somewhere, so we can listen to music in lot of different contexts. Creates social interaction
-In the 1980s music videos became really popular due to MTV
MTV is an American channel which only showed music videos. Popularising Music Videos.
FIRST MUSIC VIDEO - France Gall - Baby Pop (1965)(Scopitone)
-setting is unconventionalScopitone - 7 inch record and the film played together in jukebox
- popular in france
- birth of music videos
https://www.youtube.com/watch?v=vczO-PqhDis
ANALYSIS
- binary opposition between music video and lyrics - dancing in the video but the lyrics translate to "alone and abandoned"-setting is unconventional
-performers are looking away from the camera - awkward and shy
-BORING VIDEO
SOCIAL AND CULTURAL CONTEXT
-sharp edges and concrete and fences and metal - all very cool at the time
-conventional costumes - everyday wear
REBECCA - Vanity Angel (1989)
- "Vanity Angel" only words in English. The rest of the song is in Japanese. English is a popular language and makes the song more exotic.
- lots of American features within the video.
Pulp - Babies (1994)
Song is about a friend in someone's wardrobe watching someone having sex.
How does this music video create meaning?
- Text/graphics/inter title - "sound" "lighting" - communicates an explicit meaning to the audience. So the audience can understand what is going on. It's really important that the audience knows what is going on. MEANING IS EXPLICIT.
-Costume refuses to conform to hegemonic codes - suit with no shirt underneath.The band tries to show how un-cool they are.
-All of the band members look awkward and un-interested - SUBVERTS THE NORMAL STANDARDS OF MUSIC VIDEOS
-Longshot at the start introduces the audience to the band, slowly coming into focus/
Mise En Scene - costumes and bedroom shows shows the social and politcal context. Teen girl's bedroom of the working class. It's mall, grubby demonstrating to the audience ( a working class audiences)
Lady Gaga - Applause (2013)
How is Lady Gaga's celebrity status encoded?
-Lack of costume connotes her boldness and confidence
- Breaking hegemonic rules of society - doing something outlandish and glamorous
-Key lights used to draw more attention to the singer
-Phill lights used to fill in the gaps.
-Bright lighting - "HIGH KEY LIGHTING" to connote importance
-Subverting what is expected of a celebrity by not wearing makeup in her video.
-Consistant use of close ups of lady gaga's face encodes her as a celebrity
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Diegesis of sound is complicated
diegetic - is you can see the sound ( e.g. a car crashing and making a bang)
non diegetic - you ca't see the sound / characters can't s the sound
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Convergence - "the coming together of two previously separate media
A music video is the coming together of music and film.
Why do music videos exist?
- it's new
- another way to earn money
- new form of entertainment
- targets more audience
- advertises a song
Synergy is the benefit of convergence
Music videos are easily shared. There's the idea that young people are always online so it makes sense to advertise to audiences through the use of the internet.
Music Video vs Cinema
Music videos
Edited around song.
Music videos are about 3-4 mins long
Simple narrative
A music video is an advert for a song
More energetic and hyper
Fast paced editting
Performer looks directly at the camera - direct mode of address
Appeals to a younger audience
No payment needed to watch the music video.
Main character - Performer, Artist & singer. THEY'RE CELEBRITIES
Cinema
Create the film then music.
Films are about 1 hour and 30 mins long
Film has an elaborative narrative
Trailers
A film is a product
Realistic and less energy
Slower paced editing
Less direct address
older audience
ACTORS AND ACTRESSES
Pay to watch a film
A Celebrity is the attribution of glamorous or notorious status to an individual the public sphere
Celebrities function as role models - people who you do want to aspire to be like as well as try not to be like.
Metanarrative - also known as the grand narrative, this refers to an overarching narrative or system of beliefs that helps us to make sense of the world.
Examples of metanarrative : religion, science, marriage, communism
Celebrities function as role models - people who you do want to aspire to be like as well as try not to be like.
Metanarrative - also known as the grand narrative, this refers to an overarching narrative or system of beliefs that helps us to make sense of the world.
Examples of metanarrative : religion, science, marriage, communism
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