Newspaper Ideology and Representation

Newsworthy - If something is worthy of being in the news.

Some newspapers believe different things are news worthy, not all the same.

"If it bleeds, it leads"

Broadsheet - More formal, aimed at the middle class audience

Tabloid - is more gossipy and focuses less around global news, more around celebrities. Can also be called a "red top"

Local news paper - more specific to a certain area.

Intertextuality - When a media product makes sense only through it's reference through other media products.

Barthes also referred to this process as referential codes - e.g. in a horror film one character might say " what is this, a horror film?"

"What have they done?" Daily Mirror Paper:

• The language used here is deliberately referring to something very drama " 7 killed in speeding tram crash" - thriller and action

• The day after tomorrow - tsunami hits New York. Genre - Apocalypse/ Disaster. Suggesting Trump's election is a disaster.

• Statue of liberty - looks like a weeping angel (popular villain) from doctor who. British Paper. We can only deduce that his election is wrong.

• Biblical ideas of the apocalypse - red and black - fire and death.
• Planet of the apes reference.

Ideology refers to a system of ideals and beliefs but often used to describe the ways in which those in power use their power to distort meaning. And ideology can be used to normalise the dominant ideas of the ruling class.

Left wing ideology - Left-wing politics supports social equality and egalitarianism, often in opposition to social hierarchy and social inequality.In the UK the main left wing parties are the Labour Party and the Green Party. 

They believe in making laws that protect women, ethnic minorities, and gay people against discrimination. 

They believe that we should tax rich people more to support people less well off, and they believe we should regulate big businesses so they serve people’s interests. 

They believe that a good welfare system means people are healthier, more able to work, and will put more back into the economy.

 They also typically believe country-wide tax-funded action on climate change is necessary.

Left wing is for EVERYBODY & SOCIAL EQUALITY

Distribute wealth & close gap between rich and poor

Right wing ideology - value tradition, they are about equity, survival of the fittest, and they believe in economic freedom. They typically believe that business shouldn’t be regulated, and that we should all look after ourselves. Right wing people tend believe they shouldn’t have to pay for someone else’s education or health service. They believe in freedom to succeed over equality.

Right wing is more about YOURSELF & PERSONAL RESPONSIABILITY

THE TIMES IS PUBLISHED BY NEWS UK