Component 1: 35% Exam
Component 2: 35% Exam
Component 3: 30% Coursework
Component 1 :
S E C T I O N A
analysing media language and representation
2 questions: one based on unseen media product (print or audio visual)
And one question comparing the representation in one product you have studied with one unseen product.
Advertising, marketing, music videos, and newspapers
Kiss of the vampire, Tide, WaterAid, Formation, Riptide, The Daily Mirror, The Times (section 1)
Kiss of the Vampire, Tide, WaterAid, Straight Outta Compton, I Daniel Blake, Daily Mirror, The Times, Late Night Women's Hour, Assassin's Creed (section 2)
understanding media industries and audiences
2 questions one on industry and one on audience
Component two is
called “Media Forms and Products in
Depth”. There are three questions,
and the same products will come up every year. So you will have a pretty clear
idea about what you will be writing about, but you will be required to go in to
significantly more detail. Questions will focus on one or more of media language, representation, industry
and audience.
Section 1: Television in the global age (media language, representation, audience and industry)
Humans, Les Revenants,
Section 2: Magazines: mainstream and alternative media (media language, representation, audience and industry)
Woman & Adbusters
, newspapers, film industry, radio, videogames
What do you need in an exam?
- Read the question
- Use the bullet points
- Use correct terminology
- Underline key terms
Paragraphing - 45 mins for the 30 mark question
Introduction NEEDED at the start
Conclusion at the end
Point, Evidence, Explanation & Argument
INTRODUCTION
Defininition - key terminology
Arugment - argue a definite point of view
Context - context of the media product
Second Question - 22 mins for 15 mark question
Task 1: Create an original Music Video to promote your new artist or band
Length - 3-3:30 mins long
Atleast 2 different filming locations
Wide range of camera shots, angels, movements to interpret the music or lyrics
Shots of the artist or the band to establish a clear identity
Performance footage - rehersal / live/ lipsyncing
Representations of atleast one social group
Clear structure with an element of narrative
Every shot needs to be in focus
Editting music to the footage of the track
Graphics depicting the original name of the artist and the band and the title of the track
How to get an A
Use media language to demonstrate intextuallity and or genre hybridity
Convey a complex representation of a social group using media language
subvert and challenge typical representational stereotypes
present an ideological context typical to an independant music label
create a music video that demonstrates clear stylistic , thermatic and ideological links to your music video.
Pen Portrait of Artist
Name:
Costume: Vintage branded clothing
Place of Origin: Cambridge
Age: 19 & 21
Key ideology: simplistic, easy going, stoners, youth , rebellion
Magazine
Titles: Cherry,
Genres: Music
Target Audience: Ages 17-24 Male and Female, More female
Ideological focus: Rebellion & Youth
Key Word: Youth
Key Representations; Young people
Links to Music Video: Same people
INSPIRATION FROM OTHER MAGAZINES
MOOD BOARD
>Themes of youth culture and rebellion
>Either warm colours, using a red lense over a light or over exposed photos taken in lowkey lighting, inspired by disposable photos taken with disposable cameras.Possible use of multicoloured lighting created by spinning disco ball?
>Natural poses - comfy and the "doing your own thing" vibe - candid photos.
> Inspiration from 90s photography and style
Costume: Vintage branded clothing, use of sunglasses inside, patterns as well as plain block colours. Big earrings
> Location : Garage - edgy, urban, graffiti, chill.
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