ADVERTS ANALYSIS

Anchor Spreadable Butter Advert:

• What groups are represented in this advert?

Old and young people. Specifically old women, Posh women & Families, local characters but second generation immigrants. Makes the product appeal to many different audiences.
     -Families
     -Elderly people
     -Teenagers
     -Elderly immigrants

• What assumptions are made about these groups of people?

      Old people are confused by technology - use of the midshot emphasises her confusion.
      Teenagers are very youthful and contrasting (binary opposition) to their granny - Mise en scene, they're wearing hoodies and hair is tied up, evoking the idea that teenagers are rude and sarcastic which is confirmed in their dialogue.

• What ideologies are encoded in to this advert?

The butter brings the family together. Families should have this sort of humour between them to create the "perfect family"

Perfect family - Living with a grandparent, a son and a daughter, close knit. Very P O S I T I V E representation of the family.

Pot Noodle - You Can Make It Advert:

• What groups are represented in this advert?                         Teenagers, Families, Children, Old People, Rich people & Poorer people, Working Class, Dreamers/Aspirational people, Black men, Gay men

Sterotypical teenage boys - mise en scene : pens and pencils show that he's a student 

Working Class - the paint is peeling and very dirty in this kid's room.

Family - Midshot, lots of the characters are wearing their pyjamas. Very loud and shouty, uncivilised. Gold chains and hats as well as shabby clothes. Northern accent - lifestyle, used to living at home in a rough area with a B I G family. Difficult life & the desire to escape that life. Inspirational crescendo, the music is building up to something then it cuts ( rags to riches ) creating a binary opposition 

Black Men - sterotypical rapper, does this weird movement with his mouth - sexually objectifying the ring boy, creates a binary opposition between the white lad and this black lad. The white guy is not cool and the black guy could possibly taking the mick.

What assumptions are made about these groups of people/ ideologies presented?

The main character is challenging dominant ideology - being a ring girl, doing a typical women's job and wearing women's clothes (Crossdresser), he could be gay