Thursday, 12 October 2017

Audience Negotiation

Hegemonic Power In These Advert



Adidas Advert

 - Received backlash because the model had hairy legs.
- Went against dominant ideology that women should be completely shaved
- She was threatened and received a lot of abuse over the internet, and a lot of men in particular threatened to rape her. Broken Hegemonic rules.

 David Money Supermarket Advert

 - People complained about it, breaking stereotypes of men
- Advert Producer has decided to challenge stereortypes












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