Audience negotiation - Happens every time we look at media. Interact with the producer and understand their ideologies

Representation - Structure for answering 

• Point out the group, place, or issue which a media text is focussing on

• Then the technical devices the media text uses in order to present these groups or issues (baking it up)

• After this you write about the message given off about the group or issue being created within the text

• Finally the impact of this message on the target audience

S T E R E O T Y P E S   U S E    I N     R E P R E S E N T A T I O N

Daily Mail "Scantily Clad Women Bedroom Selfies"

White teenage girls are being represented to not have their life in order - as their bedrooms are messy and they're young and taking nude photos in a bedroom

Natural lighting, bad quality - phone quality

Pleasure of watching someone when they don't know they're being watched - voyeurism  

Teenage girls are sexually promiscuous 

Teenagers are not responsible 

 

Reenforces the hegemonic idea that women should be clean. This article is sexist, the rooms are messy and therefore the girls are "failing as women"

The target audience of this article is men.