Allows the audience to differentiate between products
Longroad Opening Page
The page is very inviting, the people on the page look relatable and normal. This girl in particular is not forcing a particular happy face, so she is actually content with her school.
She looks very creative and edgy - making the college seem very relaxed, an atmosphere where you can express yourself
There is a variety of people - very expressive and full of new people - exciting
All of the people on the front are very confident - have their own styles and relaxed face.
The students are on their own - independant
It's all about the students themselves - Student on a white background.
Giving the college an identity.
DECONSTRUCTION OF LOGOSEuroShell -
shells are like gifts, often you collect shells, find them and give the prettiest ones to others. Otters give shells to others as a sign of love
Red - passion and love
Looks like a sunset - petrol lasts all day.
Minimalistic - easy to remember, a necessity.
Shell shaped - natural ( fossil fuels)
Starbucks -
Mermaid - mystical - something special
The crown - Mise en scene - Wealth and powerHappy facial expression
It's a woman - It's a mermaid, long hair , curvy ish figure
- the coffee is kind and gentle
The Green - natural, organic ingredients
The white is pure and clean
NEWSPAPER LOGOS -
Red and white colours - white ( pure - something reliable )
First impressions -
Celebrity gossip - lots of exposing
For the working class
Lots about sex and scandal.
For the working class - very informal language, almost colloquial
They don't like Trump - painting him as a bad person, "gropes" very creepy and unpleasant connotations. Trump's facial expression - very stupid - taking the mick out of him. Right wing president
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