It's impossible to create a paper without a biassed opinion coming through.
Bias allows a newspaper to target a particular audience, e.g. the Daily Mirror is a left wing newspaper ( one of the only )
Biassed - Being in favour of one point of view over another point of view
Tabloids VS Broadsheets
Similarities
- Both include text, and photos as well as advertisements
Differences
- Tabloid has a lot more colloquial language, informal, less writing - aimed at a lower class
- Tabloid uses splashes on front
- Broadsheet uses more formal language
- Broadsheet picks stories about politics
- Broadsheet is aimed at higher social groupings
- The broadsheet has a plain laylout
- Broadsheet has serious headlines whereas a Tabloid has a more exploitive headlines
- Tabloids are popular
- Puns and jokes in headlines
Polysemy - Not everything has a single meaning. One of the best ways of applying Media theory, is through suggesting two or more possible meanings
In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience in to a particular reading is called anchoring
Anchorage - the fixing of a particular meaning ( often done through use of captions )
Agenda - something you need to do, goal.
How is the audience pushed into agreeing or disagreeing?
- Persuasive language.
- Bullet points - demonstrate the paper's interpretation of the policies. The bullet point helps to quickly summarise beliefs
- Disagreeing - The sun looks childish, v immature, slagging off Corbyn's name , playing on it.
- Preferred reading - Jeremy Corbyn is not respected and a joke.
HOW TO ASSESS BIAS
Bias through selection and omission
Bias through placement
Bias by headline
Bias by photos, captions and camera angles
Bias through use of names and titles
Bias through statistics and crowd counts
Bias by source control
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