Component one section B - Industry and audience

James Curran and Jean Seaton on the need for public diversity: "Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders (...) the public interest has to work harder to be noticed, and we need agile but resourceful media to do that"

Key Term - Monopoly

The exclusive own or control of something
E.g. Stagecoach

    Title                   Owner
The Mail on Sunday Lord Rothermere's Daily Mail and General Trust plc
Daily Express Richard Desmond's Northern & Shell
Sunday Express         Richard Desmond's Northern & Shell
The Sun Daily         Rupert Murdoch
The Daily Telegraph     The Barclay brothers' Press Holdings
The Sunday Telegraph The Barclay brothers' Press Holdings
The Times Rupert Murdoch
The Sunday Times        Rupert Murdoch
The Guardian Scott Trust Limited

Key Term - Conglomerate

A large corporation consisting of multiple smaller companies

e.g. newsgroup buying paper company

big benefit - By being a conglomerate company you get the subsidiary's audiences too. A vast opportunity to express ideologies to a wider audience. 

Issues - stops independant papers.

         Allows Newscorp to possibly review their own films

         Allows Newscorp to slate their competitors 

                   This often leads to limited creativity and variety

Key Term - Subsidiary

A smaller company which is owned by a larger corporation

Key Term - Vertical integration

e.g. an airport buying buses and planes and the locations

Horizontal integration is different industries

"Monopolys extend their range of business and political connections, increases their corporation's prestige and, through judicious editorial appointments, contributes to the maintenance of public opinion favourable to private enterprise" - Curran and Seaton

C O N G L O M E R A T E S are driven by the logic of profit and power

Rupert Murdock - Far right, elderly, Australian man 

Alternatives to conglomeration - 

go fund me ( to create your independant media ) also known as public negotiation.

Social media also allows this

The Daily Mirror and The Times - production contexts for the two newspapers

The times - owned by Newscorp, centre right newspaper ( Rupert Murdock )

 its whole emphasis has been on important public affairs treated with an eye to the best interests of Britain.To guide this treatment, the editors have for long periods been in close touch with 10 Downing Street.[3]

The Daily Mirror - is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Trinity Mirror.Political alignment Labour