Woman - INDUSTRY

BRAND IDENTITY

what does this term refer to?
- the way in which a brand individualises itself from other brands, how a business presents itself to be perceived by its consumers.

What essential aspects must be considered when a magazine constructs it's brand identity?
-Originality 
-Layout
-Themes/Subjects/Specific genre
-ideologies a brand and how they want to be perceived by others
("woman" magazine is a friend to the audience and someone to talk to - tells you a lot about the ideology)

Audience negotiation Newspaper

What affects how audiences interact with media products?

>Prior Knowledge (e.g. age certificate)
>Ethnicity
>Gender
>Age
>Sexuality
>Location
>Lifestyle

STUART HALL RECEPTION THEORY

Is how the audience receives or interprets something

3 DIFFERENT READINGS

Preferred
Oppositional
Negotiated 

IDEOLGIES OF CHRISTMAS
 religious celebration - but a lot of families who aren't religious celebrate it too 
forget about Jesus
about giving

Local newspapers -

They thrive - Captive target audience, they're always there. Audiences can identify with a media product. Anchorage/Audience positioning.

Anchorage is forcing an audience into a particular point of view.

Cambridge News - "Too Clever for Tinder" Page 11 stabbing article 
 Preferred reading is frustration - Lavinia Woodward gets away with it. We are not supposed to like this woman. The Main Image - she looks smug and a bit e4vil as she leaves the court. The headline/quote "Too Clever For Prison" makes the audience as she gets away with it, kind of cocky. Privileged people can get away with a lot.Stereotypical student (target audience is the elderly and the working class)

Oppositional reading - She needs help


CAMBRIDGE NEWS MORE STORIES - 

> Producers ideologies 

"Kid's tickets dropped after Little Mix show"
- Preferred Ideologies - Newmarket Nights are unsafe, encourage drunken behaviour and is not a suitable environment for children.
Oppositional- That is an overreaction
Negotiational  - that is an overreactions but maybe children shouldn't be there

"Misconduct panel is told of officer's "error of judgement"
-Preferred Ideologies - This guy is an idiot. Disappointed that this happened
-Negotiational - That is a big mistake but that's a bit dramatic

advertising in magazines

Advertising in magazines

Magazines generate revenue primarily through sales of copies (print and digital) and though advertising

Advertising accounts for approximately on this of total revenues across the industry. It is therefore vitally important that the magazine and advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine

Symbiotic relationship.

Andrew Green identifies the ways in which magazine advertising can benefit the advertisers in an article entitled " ESSENTIALS:The Power of Magazine Advertising":

-high audience engagement
-less distraction likely from other activities
-the ability to target niche (small) audiences
-high production values
-Potential for placement in highly relevant editorial environment
-non intrusive (people can turn the page)
-longshelf life

Media Language in Magazines

Print magazines are appealing

Name of Magazine:                               
POP MAGAZINE

EXAMPLES OF GENERIC CONVENTIONS
Layout : Bold design
Font size, type of colour & connotations: large title, small overall font, a lot of assumed knowlege
Images/photographs - shot type, angle, focus: Close up shot of supermodel (Alexa Chung), shows that it is high end. She is dominating the front page
Mise - en - scene - colour, lighting, location, costume/dress, hair/makeup: 
Language and lexis:
Anchorage of image and texts:

Genre - the type, style and category of a media product. 

A D V A N T A G E S   O F   G E N R E 

Allows producers to target audiences

Allows audiences to make an informed choice too.

"WOMAN" title - broad definition.

Font is very informal and looks handwritten - like a signature, seems personal.

Background - purely/pink - very feminine 

Model - Direct mode of address, the model is starring out to the audience and connecting with them. 

Seems very friendly and approachable - the smile. 

Airbrushing - paint on to the image before/after the image is developed. 

Bright white teeth - a healthy lifestyle.

The model - labels the magazine in a way which it appeals to the working class women, older than 25, living in their house with a husband.

Revising the industry theorists

POWER AND MEDIA INDUSTRIES - CURRAN AND SEATON
The media is controlled by a small number of companies primarily driven by the logic of profit and domination. Conglomeration.
REGULATION - SONIA LVINGSTONE AND PETER LUNT
Transformations in the production, distribution and marketing of digital media have placed traditional approaches to media restrictions at risk.
CULTURAL INDUSTRIES - DAVID HESMONDHALGH 
Companies try to minimise risk and maximise audiences through vertical and horizontal integration.

Cultural capital

EXMAPLES
Expensive designer clothes e.g. gucci
Classical taste
Accent
Qualifications
University


Cultural capital -

Tacky vs Classy
If you are told something over and over again it starts to become real to you. Self fulfilling prophecy - allows the producers to manipulate the audience

 HOW DO THE SET TEXTS APPEAL TO A TARGET AUDIENCE OF THE WORKING CLASS?

Price
Ads
Not very wordy - restricted lexis (not to intimidate the reader)
Bright colourful pictures- childlike, not very intellectual