advertising in magazines

Advertising in magazines

Magazines generate revenue primarily through sales of copies (print and digital) and though advertising

Advertising accounts for approximately on this of total revenues across the industry. It is therefore vitally important that the magazine and advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine

Symbiotic relationship.

Andrew Green identifies the ways in which magazine advertising can benefit the advertisers in an article entitled " ESSENTIALS:The Power of Magazine Advertising":

-high audience engagement
-less distraction likely from other activities
-the ability to target niche (small) audiences
-high production values
-Potential for placement in highly relevant editorial environment
-non intrusive (people can turn the page)
-longshelf life