KARL MARX

Karl Marx and Marxism - 
the political and economic theories of Karl Marx and Friedrich Engels, later developed by their followers to form the basis of communism 

Are we actually living in a democracy? 

necessity is blind until it becomes conscious.
Freedom is the consciousness of necessity. - Karl Marx

POLITICAL HEGEMONY 
Being constantly manipulated by an elite ruling class means we do not live with equality.


Stereotypical -relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Conforms- comply with rules, standards, or laws.
Subverts-undermine the power and authority of (an established system or institution).
Objectification-the action of degrading someone to the status of a mere object.
"the objectification of women as sexual possessions"
Sexualisation - Sexualization (or sexualisation) is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women.
Hegemony - leadership or dominance, especially by one state or social group over others.
Patriarchal hegemony
Challenges
Fetishisation 
Symbolic annihilation
Scopophilia/Voyeurism 

Adbusters subverts the male gaze theory by