Xmas Holiday Work/Questions

TIDE ADVERT:

In what ways does this product use media language to encode the ideologies of the producer? (30 mins)

INITIAL IDEAS:

ideologies - women should enjoy cleaning
b=gesture codes - her body language
heart doodles
red and white colours - purity and rommance - love for this product
this is what women should look like and act like - sense of community if youre not like this youre an outcasst/ not a woman
illusrations
aspirational image - mid shots
tide is the best product in the world
language - superlative and hyperbole to emphaise thsi

theories - semiotics - roland barthes 
proairetic codes - 
symbolic codes - 
hermanutic  codes - slogan - audience wonders
Male gaze theory - lisbet van zooonen
 TARGET AUDIENCE - mainly housewives - 20 - 30 y/o also men
they want their wives to be like this

The 1950s "Tide" advertisement uses a variety of media language to encode the ideologies of the producer. Ideologies are the beliefs and ideas of a producer and within this poster the belief that Tide is the best cleaning product consumers can buy is very present throughtout the poster. Additionally representations of women also dominate this poster, evoking ideas of an aspirational image ( the housewife herself) to which the 20-30 year old women target audience should aspire to be like.

Langauage id used witghin this poster to convey the idea that Tide is the best cleaning product out there. The slogan, "Tide's got what women want" clarifys that this product is what women, like the housewife mascot we see in this poster, need in their life in order to be happy. As well as this hyperbole is used in this media product to really emphaise how good Tide is as it is the "worlds CLEANEST wash!". This is not facts and the advertisement is clearly biassed, however this section within the advert where these three statements are made is a proiaretic code, as the audience reads these statement and thinks of trying out the product themselves to test it and sew  if it does live up to these exagerated statements. Additionally, the ideoligy that Tide is the best product is further developed through the use of images and illustrations in this poster, such as the illustration of the washing machine using the cleaning product, showing that Tide is infact very effective as it produces a lot of bubbles.

 This product rewards its consumers, which we can see through the use of a midshot of the housewife who is clearly so in love with her Tide product and couldn't be happier, as she smiles ear to ear whilst hugging her product. The doodled love hearts on this poster further reinforce this love for the Tide product, as well as adding to the overall jolly feel of the advertisement that replicates the feeling consumers feel when using Tide. The use of colour further develops these ideologies. Red is used within the poster as a symbolic code of love for the cleaning product, as well as the white colour which embodies the background as well as a variety of other aspects of the poster, such as the costume of the housewife. The white colours are symbolic of the cleanliness and purity this product blesses your life with when you use Tide. Additionally, the idea that Tide builds a community is present within this poster. The colloquial language such as "Sudsing Wiz" and the repeated use of the word "women" both create this idea, as women who do not use Tide may feel inclinded to buy the product in order to be able to talk with other "women" about the product and how amazing it is, like in the comic strip illustration we see in the bottom right corner of the advvert.

As well as targetting a specific female audience, this poster also targets married heterosexual men of a smimilar age. The housewife mascot is an aspirational character for other housewives to aim to be like. She is pretty, well kept and loves cleaning clearly. Therefore through the male gaze theory this advertisement targets men as they look at this poster and believe that this is what their wife should look and act like. This may lead them to buy Tide in the hopes that their wife will also be like "the housewife".

KISS OF THE VAMPIRE 

What are the genre conventions of this product, how dO they work and how are they developed? (30 mins)

initial ideas:
horror genre conventions - dark setting night time setting

vampire costume - very stereotypical. High social status 
christopher lees dracula alaso released by hammer films
Damsle in distress - submissive women who need to be protected and are often the first victims.
dark colour pallete - scary conventions

full moon and fog - symbolic code of amystery a dnt eh suprnatural
title - wooden stake/vampire fangs - red spalshed of colour like blood dripping
genre iconography - conflict 
thi is a sotry of thre supernatural - binary opposition of of dead and the lving.

The "Kiss of the Vampire" film poster is made up of a variety of different elements that make it a very typical and conventional horror movie poster. Genre conventions are codes that are found within media products, these codes 

The dark, nightime seting found in the background of  is high conventional of the horror genre. ( resume at 25 mins)