Audience negotiation Newspaper

What affects how audiences interact with media products?

>Prior Knowledge (e.g. age certificate)
>Ethnicity
>Gender
>Age
>Sexuality
>Location
>Lifestyle

STUART HALL RECEPTION THEORY

Is how the audience receives or interprets something

3 DIFFERENT READINGS

Preferred
Oppositional
Negotiated 

IDEOLGIES OF CHRISTMAS
 religious celebration - but a lot of families who aren't religious celebrate it too 
forget about Jesus
about giving

Local newspapers -

They thrive - Captive target audience, they're always there. Audiences can identify with a media product. Anchorage/Audience positioning.

Anchorage is forcing an audience into a particular point of view.

Cambridge News - "Too Clever for Tinder" Page 11 stabbing article 
 Preferred reading is frustration - Lavinia Woodward gets away with it. We are not supposed to like this woman. The Main Image - she looks smug and a bit e4vil as she leaves the court. The headline/quote "Too Clever For Prison" makes the audience as she gets away with it, kind of cocky. Privileged people can get away with a lot.Stereotypical student (target audience is the elderly and the working class)

Oppositional reading - She needs help


CAMBRIDGE NEWS MORE STORIES - 

> Producers ideologies 

"Kid's tickets dropped after Little Mix show"
- Preferred Ideologies - Newmarket Nights are unsafe, encourage drunken behaviour and is not a suitable environment for children.
Oppositional- That is an overreaction
Negotiational  - that is an overreactions but maybe children shouldn't be there

"Misconduct panel is told of officer's "error of judgement"
-Preferred Ideologies - This guy is an idiot. Disappointed that this happened
-Negotiational - That is a big mistake but that's a bit dramatic