BRAND IDENTITY
what does this term refer to?- the way in which a brand individualises itself from other brands, how a business presents itself to be perceived by its consumers.
What essential aspects must be considered when a magazine constructs it's brand identity?
-Originality
-Layout
-Themes/Subjects/Specific genre
-ideologies a brand and how they want to be perceived by others
("woman" magazine is a friend to the audience and someone to talk to - tells you a lot about the ideology)
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