The Film Industry - Marketing Films

Big Budget American Film of 2017 - "IT" Based on Stephen King's novel.Directed by Andres Muschietti

Release Date: 8th of September 2017
Budget : 35 million USD
Box Office: 667.3 million USD

Traditional Marketing:

The majority of the billboards included the red balloon and yellow coat so that the person looking at the advert can easily identify which movie it is advertising even from two objects.

Teasers:

The teaser trailer is linked below. It is about 3 minutes long, like a normal trailer.However this movie's  other trailers are a lot longer then the normal.

Official theatrical trailer:

There were many theatrical trailers created for this film, none of which are showing up when i search for them on youtube. But here is the link to the main one and an extended trailer:
IT Official Trailer
IT Extended Trailer

Social Media Marketing:

Facebook: https://www.facebook.com/ITMovie/
Twitter: https://twitter.com/ITMovieOfficial
Insta: https://www.instagram.com/ITMovieOfficial/
Website: http://itthemovie.com/

Fan Marketing:

Memes are often created by fans, not necessarily to advertise the movie at all. But it does spread word very easily
BuzzFeed artical about IT memes

Potential Audiences For "IT" the movie:
- Stephen King Fans
- Young people ( aged 16-25 )
-Middle aged adults who saw the original movie