SECTION A
UNSEEN TEXTS AND COMPARISONS
Advertising, Newspapers, Music Videos
SECTION B
INDUSTRY AND AUDIENCE
Advertising,Newspapers, Film Industry, Video Games & Radio
COMPONENT 2
Tv, Online Media, Magazines
--------------------------------------------------------------------
ADVERTISING
Explore the ways in which these adverts use representation to position the audience.
You should make references to
- How groups are represented
- Intertextuality
- Genre Conventions
- Viewpoints and ideologies
KISS OF THE VAMPIRE POSTER
US THEATRICAL TRAILER
1) Underline parts of question
2) Notes
NOTES:
BME ETHINICITY - FAMILY
SONG ABOUT DRUGS
intertextual reference to the song
typical happy family holiday - longshot of beach
TENSION - DRAMATIC SOUND TRACK - remixed
QUICK CUTS EDITTING IS BEAT MATCHED
BINARY OPPOSITION - BUNNYS with horror setting
White bunnies - juxtaposed with the black family - possibly symbolic?
3) Form argument
There are similarities in how representations position audience through horror paradigms, however US focuses primarily on a black family.
4) Plan
Sturart Hall
BME ETHNICITY
Token white characters - subversive normally the opposite way round
Levi Strauss - binary oppositions between blacks and whites
No black people includerd in KOTV
Women represented as vulnerable
Men are the leaders - the family dad takes the power
Conforms to hegemonic rules
Intertextual refrences - the song is produced by a black artist
Disruption of an equlibreum
Beat matched editting - to build tension
Typical family - mother,father, son and daughter.
Little creepy kid - typical of horror films
Stereotypical
MES
Ink blott shit - black and white, not everything is whatb it seems
bell hooks - feminst theeories
Ethnicity
Lights turning off - shows that something bad is going to happen. Mystery code
Pathetic fallacy - storm - mystery code/ symbolic of something bad going to happen
Judith Butler - gender perfomativity
Character achetypes
Low key lighting
Paul Gilroy - representations of black people
5) DAC in Introduction
Definition of representation
Positioning of audiences is an essential technique for producers, as it allows the audience to be placed in a particular situation, one of the most effective ways of doing this is through representation, the re - presentation of a group , issue or event
Context - In order to explore this idea, I shall be referring to the theatrical trailer for the 1963, British, Hammer horror, "Kiss of the vampire", and the 2019 theatrical trailer to the modern horror film "US".
Argument - There are similarities in how representations position audience through horror paradigms, however US focuses primarily on a black family.
6) PARAGRAPHS
Kiss of the vampire
Representations and ideologies
Intertextualities and Genre Conventions
Representation of Gender
Women are vulnerable - reinforces their damsel in the distress role within the film and conform to hegemonic standards.
Woman on the left - is a character archetype .
Positioning the audience in the role of a heterosexual man
MALE GAZE THEORY - Lisbet Van Zoonen - Stereotypically attractive women with expose skin in combination with their flimsy dresses . Further assumes heterosexual
Produced in 1963 - we see a very stereotypical presentation of a vampire - we wears a cape and, black slick back hair
Historical context - Classical horror film are often period dramas and this is backed up through mes
Film
Genre conventions
Dark nighttime setting - connotative of the horror genre and is highly typical. Positions the audience as fans of the horror genre
Full moon and bats - hints at a supernatural element of the film and positions the audience through the use of a hermnutic code
US
Representations and ideologies
Intertextualities and Genre Conventions
REPRESENTATION OF BLACK PEOPLE
MES of car - luxuary car - we expect the family to be white
Establishing shot of lake - stereotypically thought ot be a very middle class
Stereotypical middle class family. Mother, Father Son and Daughter.
Stereoypical family trip - we are presented with a normal setting.
The Dad wears a "Havard" shirt - smart, intelligent. Going to harvard implies a middle class background. Intextuality.
ATYPICAL - almost exclusively black cast would be unthinkable in 1963 purely because the film would be seen as finically unviable
Genre Conventions
Ink Blotts function as a hermeneutic code and are highly paradigmatic of the physiological horror genre, to target a significant audience.
TARGET AUDIENCE - niche audience of black middle class teenagers
O/S of the little boy walking along the beach and you can see the lightning inform to him - suggesting bad things are going to happen
E/S of woman's crying face is connotative of the horror film genre and positions the TA directly with the young black protagonists. Is also a referential code to the director's earlier film - "Get OUt", allowing it to target a pre - existing audience.
family, which is highly subversive/atypical
No comments:
Post a Comment